Understanding Precautionary Online Behavioural Intentions: A Comparison of Three Models
نویسندگان
چکیده
We used a survey design to compare three social cognitive models in their ability to explain intentions of precautionary online behaviour. The models were protection motivation theory (PMT), the reasoned action approach (RAA) and an integrated model comprising variables of these models. Data from 1,200 Dutch users of online banking were analysed with partial-leastsquares path-modelling. The two separate models explain about equally much variance in precautionary online behaviour; in the integrated model the significant predictors of the two models remained significant. We conclude that both PMT and RAA make a unique contribution in explaining variance. Our results give practitioners potentially a wider range of options to design preventative measures.
منابع مشابه
Elements affect online repurchase intentions of Malaysia’s online shoppers
Today, the internet is the significant tool of online shopping in all around the world. Online transaction systems make shopper possible to make payment for services or products utilizing the internet. The current paper purpose is to focus on the elements that can affect online repurchase intentions. In the current paper we utilized survey questionnaire to gather 102 in Malaysia from those that...
متن کاملOnline Store Service Convenience, Customer Satisfaction and Behavioural Intentions: A Focus on Utilitarian Oriented Shoppers
The paper investigates, using transaction cost theory, the concept of service convenience and its influence on utilitarian customer satisfaction and behavioural intentions to repurchase from an online store. Data used in the analysis was collected from utilitarian oriented online shoppers from Gauteng, South Africa using a structured questionnaire. According to the findings search, evaluation, ...
متن کاملThe Effect of a Training Program Based on the Theory of Planned Behaviour (TPB) on Sexual High-Risk Behavioural Intentions in Female Prisonors, Vakil Abad Prison, Mashhad, Iran, 2013
Background and Aims: High-risk sexual behaviors are of the most important risky behaviours in the area of sexual and reproductive health. It seems that educational programs based on health behavioural change theories are of the most basic measures in prevention of social damages. Therefore, the present study was carried out to determine the effect of a training...
متن کاملCommunity knowledge, behaviours and attitudes about the 2009 H1N1 Influenza pandemic: a systematic review
BACKGROUND Effectiveness of pandemic plans and community compliance was extensively researched following the H1N1 pandemic. This systematic review examined community response studies to determine whether behavioural responses to the pandemic were related to level of knowledge about the pandemic, perceived severity of the pandemic and level of concern about the pandemic. METHODS Literature dat...
متن کاملPrediction of attitude and behavioural intentions in retail banking
Purpose – This research seeks to explore the factors predicting customer loyalty in retail banking. Loyalty was measured in terms of a customer’s willingness to recommend a bank and their intention to remain with their main bank short-term (in the next six months) and long-term (from six months to five years). Design/methodology/approach – The study was based on a mail survey of 1,951 individua...
متن کامل